Halsey recently launched their second beauty brand, “af94,” which is “targeted at Gen Z.”
Last week, Ashley Frangipane, professionally known as Halsey, announced the release of af94, which is exclusively available at Walmart as of July 25.
The new brand also features unique cosmetic accessories, like custom-designed face and body stickers for true makeup play. The artist-formulated products are all vivid in color, strong in performance, and priced for accessibility at $10 and under. Available exclusively at Walmart, af94 will be sold in approximately 2,900 doors across the country, as well as on Walmart.com.
“After listening to feedback received from fans and friends, I wanted to create another self-expressive line that was lower-priced with a wide reach,” said Halsey, “which is why we are so excited to be launching this new collection with Walmart. I hope wearing this makeup, however that looks for you, inspires you to break beauty rules and color outside of the lines.”
(Photo: Adam Kudeimati)
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