Just a week after Beyoncé shared a sweet glimpse at her twins Rumi and Sir in Ivy Park, she took center stage in the brand's latest promo shots, wearing head-to-toe royal blue and continuing the season's western-inflected rodeo theme.
In a series of Instagram posts, Beyoncé showed off a look that featured a bold, royal blue unitard with mesh panels and long sleeves. Over the top, she wore a sheer, floor-sweeping windbreaker and chunky flatform Adidas sneakers. And in a very timely move, she added an Orville Peck-inspired fringe face mask and coordinating cowboy hat, which may be an homage to her Houston roots.
Additional posts show the outfit from other angles, all set against a background of hay. Bey's captions let excited shoppers know that the new collection drops on August 19 online and in select stores on August 20.
Previous looks at the collection showed cow prints, tie-dye, and kid-sized versions of many looks, including the blue 'fit that Beyoncé modeled. While it's safe to assume that the beaded mask won't be part of the collection, there's no telling what other surprises Bey has in store for the next Ivy Park release.
According to Harper's Bazaar, rapper Monaleo, model Paloma Elsesser, and singer Snoh Aalegra also feature in the campaign.
"To be recognized and handpicked by one of the greatest artists of all time is just very humbling and extremely flattering," Aalegra said of being involved in the campaign. "I love [Beyoncé's] vision, her creative mind, and what she brings to the game. The way she layers deeper purpose in the choices she makes is something rare that I value a lot. I know this collection means a lot, as it ties back to her childhood growing up in Houston and going to the rodeo every year, describing it as a diverse and multicultural experience. For her to include me, as an Iranian woman in this campaign, was really cool."
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